by sonja thorsvik

5 Things Every Solopreneur Needs To Run A Successful Business 

a woman in brown blazer sitting on white chair

Have you taken the plunge and become a solopreneur? Congratulations! You’re embarking on an exciting journey that can be both rewarding and challenging. Or, if you are like me 10 years into running a business – I’m here still to congratulate you – it’s a BIG DEAL! To ensure your business success as a solopreneur, you should have five key elements in place. Here we look at each one in more detail. 

A Marketing Plan

A marketing plan is essential for any business, big or small. It sets out your strategy for helping potential customers find your products or services, and how you will make sure they keep coming back for more. A good marketing plan should include the following elements: defining your target audience, creating an effective messaging strategy, building an online presence via social media and other digital channels, developing lead-generation tactics, and setting measurable goals that track progress over time. 

Consistent Branding

Branding is key to standing out from the crowd as a solopreneur. From choosing colors that reflect your style to creating a consistent voice across all channels, these are all important aspects of building an identifiable brand image. You want potential customers to recognize who you are and trust that you can deliver on what you promise – so make sure your branding is top-notch. An example I commonly use is: you want your writing and style to be the same style as when someone gets you on the phone. Basically, be authentic. Don’t use an old photo of yourself if that’s not what you look like currently. Keep everything as real as possible. The second you sound or look different from what you present the person loses trust in you.

Great Attitude

As a solopreneur, it’s easy to get overwhelmed by everything that needs doing – but don’t let this take away from enjoying the journey. Having a positive attitude is key when it comes to becoming successful in business; when times get tough (and they will – TRUST ME), having an upbeat outlook will help carry you through until things improve again. Make sure to take regular breaks throughout the day and remember why it is you started this business in the first place – it will give you renewed energy and motivation. When I’m feeling frustrated I go on a walk. When my brain hurts, I take a nap. When I need some creativity, I blast some music and have a mini dance party – however, you recharge – do it, and keep that attitude and chin up.

Bookkeeping Software For Taxes

Keeping accurate records of income and expenses is essential for any business owner, but as a solopreneur, it’s even more critical because mistakes could mean costly tax penalties down the line. Invest in some good bookkeeping software so taxes can be kept up-to-date with ease – this way, when it’s quarterly taxes time, there won’t be any nasty surprises waiting for you. I personally find that using Quickbooks Self-Employed can help you out greatly in this field.  Get 50% off your first 3 months by clicking here.

        

A Non-Work Related Passion

Last but not least, running a successful business takes passion – whether it’s related directly to work or something completely separate from work matters little as long as it gives you energy and enthusiasm! Find something that really lights up your life outside of work; something that makes the time fly by while giving you valuable perspective on life – whether it’s learning Spanish or playing Wordle with friends on Saturday mornings doesn’t matter – just find something special (or several somethings!) so work remains healthy and enjoyable rather than overwhelming and exhausting.


Conclusion:

Being successful as a solopreneur requires hard work but also smart planning – having these five elements in place will go a long way towards ensuring success in running your own business without getting bogged down by overwhelm or lack of direction. So create an action plan today – implementing these five elements into your everyday routine – before taking the plunge into self-employment full-time! Good luck – I know you can do this!

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Meet YOUR HOST

SONJA THORSVIK



I started my own entrepreneurial career in 2012 scaling up from $0 a year to over $100,000 each and every year. I firmly and wholeheartedly believe there are ways for all of us self-employed entrepreneurs to reach six-figures and beyond and I'm unapologetically here to show you how I do it so you can make your next best move. Let's go.

foUNDER of gigging for gold
i like my coffee black
@sonjathorsvik

Obsessed With Increasing Your Odds of success