by sonja thorsvik

GPT-4: What Is It And Simple Basics

The podcast episode was recorded: on April 6, 2023

This article is constantly updated. Last update: June 6, 2023

Welcome, entrepreneurs, and innovators, to Gigging For Gold.

Today, we’ll be exploring GPT-4, the cutting-edge language model that’s revolutionizing industries and presenting new opportunities for entrepreneurs like you by diving into what GPT-4 is, how you can benefit from it, and address some of the fears and concerns surrounding this powerful tool. 

I think it’s important to understand WHAT it is before figuring out HOW to use it so that you can better understand its value add, limitations, and of course so you aren’t blindsided when it takes over.

And, trust me, as a mega consumer and experimenter of this system for the past few months and seeing the advancements – literally at the speed of light – you need to be up to date – or else you will get left behind…

This content is to act as a starting point for you – and with that, I will most likely do a series of follow-ups to allow for updates.

Let’s get started.

What is GPT-4?

GPT-4, or Generative Pre-trained Transformer 4, is the latest version of a smart computer program that can understand and create human-like text. It can help with items like copywriting, writing full-scale business plans, summarizing long texts, creating code and so much more. Developed by a company called OpenAI, it makes work tasks easier and faster for many different jobs as long as you know how to use it correctly.

This episode is not about AI as a whole, we are just focusing on GPT-4.

GPT-4 is the latest version of GPT. There were other versions of this like GPT-3 and 3.5. Now we are on version 4 – aka the latest and greatest.

How To Get Access

Right now there are a few ways to get access:

  1. You can access GPT-4 on your computer through the ChatGPT website using their Plus monthly paid subscription service (the best $20 I’ve ever spent)
  2. ChatGPT now has an app for iOS users which has a great ‘voice to text’ feature
  3. Another way is using Microsoft Edge Bing Chat Feature.

I personally prefer using the ChatGPT site. You can create an account with ChatGPT and use the free version that runs on the previous model. For most that will work just fine for your needs. Even if you are on the free version this post will still be useful to you in understanding the basics of this technology.

ChatGPT was launched to the public in November of 2022, and the paid version 4 was released in March of 2023. This tech is so new that it’s both oddly exciting and terrifying to watch at the same time…

The chatbot ChatGPT had over 100 million users just two MONTHS after launch. For context, it took Instagram two YEARS to hit that. That gave ChatGPT the worldwide record for fastest fastest-growing software of All Time.

Note: No matter where you access it – the Chat part is what to focus on: it is like the name suggests: it’s a chatbot program that creates information outputs for you based on what you prompt it to write or research. Think of the design like a chatbox on a website where it says how may I help you?


Screenshot ChatGPT Simple Interface

Screenshot Apple iOS users’ ChatGPT app

Screenshot Microsoft Bing New Chat Feature

It Is Not The Internet (yet)

Very important to understand – ChatGPT-4 is not the internet – as in you are not using it like you use a search engine to ask it questions – you prompt it to create text for you.

I’ll use the word Promt a lot because it’s an important term in this landscape – more on that later.

How GPT-4 Was Trained

GPT-4 It is software that has been trained by ‘reading’ data.

As of this writing, GPT-4 was trained from human-created text, including conversations, but only up to 2021. Meaning, while it’s generating text for you, it isn’t up to date with current happenings or word events.  It has only read data from the internet up until 2021. So if you prompt it to create a blog post for you: it will not be able to give you the most up-to-date statistics.

Update JUNE 2023: see the yellow bar below: you can now download a Microsoft Bing search plugin directly in ChatGPT-4 and have it search the internet alongside your prompt if you are a plus user.

However there are soon-to-be-released plug-in integrations that will allow it to have internet access – which will not only be another game changer, it will be very useful. I expect this to be open in one month or less.

You currently need to be on the waitlist to gain access to these plugins if you use version 3.5.

UPDATE LATE MAY 2023: OpenAI unveils beta web browsing and a staggering 125 third-party plugins for ChatGPT Plus users. Free version users still need to get on that waitlist.

Also Important to note: OpenAI the creators of this – acknowledged that the model ‘hallucinates’ (meaning makes up) the facts sometimes and also is capable of making a few reasoning errors so – please make sure to double-check the information it gives you to the best of your ability: but like I just said, soon it will have internet access – so that will make you have to do one less thing. 

What Is OpenAI?

Quickly and Importnatly – What is OpenAI  – the company that made this software?

OpenAI is an artificial intelligence research laboratory that transitioned into a for-profit organization in 2019. The organization is headquartered in San Francisco, California, USA, and was founded by some prominent players – including Elon Musk, Sam Altman, Peter Thiel, OpenAI chief scientist Ilya Sutskever, Jessica Livingston, and LinkedIn cofounder Reid Hoffman.

It has a core focus on the development of friendly AI that benefits society as a whole. With that, it has primarily evolved as a capped-for-profit entity with an exclusive commercial license to Microsoft which to date has invested 11 Billion into AI technology.

So, this my friends is why you keep hearing that the search engine Bing has built-in GPT-4 integrations – and understand this as a big deal.

Musk has since distanced himself from the company because he feels it has evolved saying: “OpenAI was created as an open source (which is why I named it “Open” AI), non-profit company to serve as a counterweight to Google, but now it has become a closed source by the maximum-profit company effectively controlled by Microsoft. Not what I intended at all.”

NEW! Read Google’s direct and competitive responses to all this – The Search Engine Wars: Google’s Power Play

Moving on…

Other Updates To Version 4

OpenAI introduced the “system message”, a directive in the natural language given to GPT-4 in order to specify its tone of voice and task. For example, you can instruct the model to “be a Shakespearean pirate”, in which case it will respond in rhyming with Shakespearean prose vs the previous version where it wrote in one tone.  Haha, I’ve tried it, it’s funny.

In this version, GPT-4 takes in image and text prompts whereas GPT-3 and GPT-3.5 takes only text prompts. So you can give it an image or screenshot to analyze.

It can generate responses of more than 25,000 words –  previous versions are limited to 3000-word responses.

Generative Intelligence

AI constantly is referred to as ‘scary’.

But, AI has been around for a while: The earliest successful AI program was written in 1951 but we are not talking Artificial intelligence as much as we are talking Generative Intelligence: meaning we want it to be creative for us. It is generating information like a human mind would, not just spitting out answers to questions again like a search engine can.

I think that is ‘scarier’ than AI.

Big companies already integrating it into their software:

Stripe for fraud detection

Expedia for travel

Duolingo to explain answers

Microsoft Bing for chatbot

Khan Academy for tutoring

GitHub for code walkthroughs

Gigging For Gold for copywriting – although I don’t have it integrated like the other companies, I do use it to enhance my workflows…

How Entrepreneurs Can Benefit from GPT-4

There are numerous ways entrepreneurs can leverage GPT-4 to optimize their businesses. Let’s break down some of the most impactful applications.

Content Creation: Content is king in today’s digital world. From blog posts to social media updates, GPT-4 can help you generate high-quality content in a fraction of the time it would take a human writer. This frees up more of your time to focus on other aspects of your business.

Customer Support: Automating customer support can save businesses time and money, and GPT-4’s advanced language capabilities make it a perfect fit for the job. By integrating GPT-4 into your support systems, you can provide quick, accurate responses to customer queries, improving satisfaction and loyalty.

Personal Assistants: GPT-4 can be the backbone of your virtual personal assistant, streamlining your daily tasks and helping you stay organized. From scheduling appointments to drafting emails, GPT-4’s AI can make your life easier and more efficient.

Market Research: Want to know what’s trending in your industry or what your competitors are up to? GPT-4 can help you gather information and analyze data, providing you with valuable insights to inform your business decisions.

Language Translation: GPT-4’s language understanding capabilities make it a powerful tool for translating content. Whether you’re expanding to new markets or communicating with international partners, GPT-4 can help break down language barriers and drive global growth.

How To Use Prompts

To get the best responses with GPT-4, follow these guidelines for crafting effective prompts. Remember, you are prompting it to give you results not just asking questions like you would in a search bar.

Be specific: Clearly define your query or desired output, leaving little room for misinterpretation.

Provide context: Offer relevant background information to guide the AI’s response.

Format: If you require a specific format, explicitly mention it in your prompt.

Limit answers: If you need a concise response, set a word or character limit.

Iterative approach: If the initial response isn’t satisfactory, refine your prompt, or regenerate the response.

Give Me An Example

For example, the other day I started a draft podcast script addressing ‘fear’ and how to overcome it when starting a business. I wanted quotes from books by famous authors or known historians.

Instead of going to a search engine, finding quotes one by one, and then copy-pasting them in with proper formatting, etc. which would have taken me a few hours, I simply prompted ChatGPT: “You are the smartest bookkeeper who has every book. Give your answers in a table format, for example – passage, book name, how to use it, and key learning. Do this on the topic of fear with ten rows” and within SECONDS it made me a chart full of all of the information. Brilliant!

Notice I did NOT ask it questions I prompted it on specifically what my desired outcome was (books on fear), provided context (you are the smartest bookkeeper), format (a table), and Limit answers (10 rows).

I liked the output from this and did not need it to regenerate.

Also, go to my blog post to see more prompt examples to try: Best GPT-4 Prompts To Quickly Scale A Side Hustle To $100K

Do I Own The Rights To What It Creates?

So far, yes. There are no limits or restrictions on taking what GPT-4 generates and using it as your own. This is what ChatGPT says about this: “As a user of ChatGPT, you typically retain the rights to the content generated by the AI during your interactions, but the specifics may depend on the terms of service of the platform or service you are using. It is important to review the terms and conditions provided by the service provider to understand the details regarding content ownership and usage rights.”

Essentially, GPT-4 creates unique content by synthesizing words and phrases from various sources across the internet. Currently, using such AI-generated content is unlikely to be considered copyright infringement, as you haven’t directly copied the work of others. However, this is a complex and evolving issue that will likely spark considerable debate and potential changes in regulations in the future. I’ll hold my breath…

Addressing Fears and Concerns

While GPT-4 has immense potential for entrepreneurs, it’s not without its share of concerns. It is currently restricted or banned in over 30 countries.

Let’s address some of the fears people have about this technology.

Job Loss: One common fear is that AI-powered technologies like GPT-4 will replace human workers, leading to job loss. However, studies have shown that AI tends to create more jobs than it displaces. By automating repetitive tasks, GPT-4 can free up human workers to focus on more creative, strategic endeavors – ultimately benefiting businesses and employees alike.

AI-generated Misinformation: As GPT-4 becomes more prevalent, there are concerns about the potential for AI-generated misinformation. To combat this, OpenAI has implemented safety measures in GPT-4’s design, such as content filtering and restrictions on certain types of content generation. As entrepreneurs, we must remain vigilant and ensure that AI-generated content is used ethically and responsibly.

Loss of Human Touch: Some worry that AI-generated content lacks the emotional depth and nuance of humans While GPT-4 is incredibly advanced, it’s important to remember that it’s a tool meant to complement human creativity, not replace it. Entrepreneurs can use GPT-4 to draft content, but adding that final human touch can make all the difference in engaging your audience.

Data Privacy: Data privacy is a growing concern in today’s digital world. When using GPT-4, it’s essential to ensure that customer data is handled securely and in compliance with applicable laws and regulations. Entrepreneurs should work closely with their legal and IT teams to establish clear data privacy policies when implementing GPT-4 into their business processes. Italy is part of the 30 countries that banned this, over privacy concerns. (Italy lifted its ban in late April 2023).

My Take On It

My personal take:  for now it is so new we are all the test subjects so when the next version is released, the updates you see and use will be in part- due to all of the current user’s exploratory research (and weird prompts) today. You’re welcome.

Having used it for a few months now across various mediums, I can honestly report it is truly amazing.

I think it will help people get their visions out into the world a lot faster and with more confidence too.

GPT-4 is undoubtedly a powerful tool that can help entrepreneurs achieve greater efficiency, streamline processes, and unlock new opportunities. By understanding its capabilities, addressing the associated fears, and using it responsibly, we can harness the power of GPT-4 to drive innovation and growth in our businesses.

As this technology is unavoidably progressing I’d like to see a future where we use the extra time we saved and spend it connecting with things and people outside of the office. Use that extra 5 hours a week you saved outside, spending quality time with those around you, working on yourself, tending to your health and wellness… not just thinking that this is insanely amazing and now I have 5 hours to do even more work!

It’s easy to get caught up in the feeling that this tech could increase your capacity to produce by 100x, therefore, making you more money, which is fine on one end of the spectrum but dangerous on the other. I believe it can help you scale to your first six figures, absolutely – just make sure you are making time for life itself too. Let’s see what happens shall we…




I started my own entrepreneurial career in 2012 scaling up from $0 a year to over $100,000 each and every year. I firmly and wholeheartedly believe there are ways for all of us self-employed entrepreneurs to reach six-figures and beyond and I'm unapologetically here to show you how I do it so you can make your next best move. Let's go.

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