by sonja thorsvik

Twenty Marketing Tools To Get Your Brand Discovered

The Best Marketing Tools You Need to Succeed, Create Amazing Content, and Get Your Brand Discovered.

We have our favorite tools and sites here at Gigging for Gold – and we love to share!

All of these we use or have used ourselves and absolutely zero of them are affiliate links. So click away, but then make sure to come back for more.

Become an expert and crush the competition…


Writing Tools

1. Grammarly

Sometimes writer no do good at write well. (See what we did there?). Grammarly can help with that. As you type in your preferred writing medium, Grammarly is there to pick up the slack and note where you’ve made a mistake or could stand to improve your grammar. I use this for every single document, social post and email. And it’s free!

2. Hemingway Editor

Not every article you write will need to be extremely concise or written at a 4th-grade level [did you know that for marketing you should be writing at a 4th grade level 75% of the time?]. When you need to, though, you’d be hard-pressed to find a better platform to help you fine-tune (see: abbreviate and dumb down) your writing than this content marketing tool.

3. CoSchedule Headline Analyzer

Given most people won’t click on un-engaging headlines, making the titles of your content as scannable and interesting as possible is a must. This tool from social media management tool CoSchedule can help ensure your blog posts catch readers’ attention and get them to read.

4. Power Thesaurus

We’ll tell you a secret: The overwhelming majority of writers don’t have immaculate, never ending vocabularies. They use tools like Power Thesaurus to help make their content more versatile and less stagnant, so don’t feel guilty if you need to do the same. We don’t.

5. Trello

Organizing your content can be a hassle if you don’t have a single solution you use to keep tabs on past, present, and future projects. Enter Trello, which many-a-marketer uses as their premier editorial calendar for their content marketing efforts.

SEO/Keyword Tools

6. Yoast

Though its SEO recommendations aren’t always 100% spot on, the various plug-ins offered by Yoast can help novice content creators ensure the blog posts and site pages they produce are optimized pretty well for search engines (well, Google). So all you WordPress users – this tool is the very first plugin we install on every single website. It’s A Must Have.

7. SEMrush

To make sure your content hits the mark in terms of resonating with the right audience, you need to incorporate the most relevant, highly searched, long-tail keywords related to your content’s focus. SEMrush can help you understand which terms and phrases you should infuse in your content.

8. Moz

Moz provides a wide array of useful content marketing tools today, including its ore platform. The trouble is said core platform can cost a pretty penny. However, the solution does offer other SEO and keyword tools to help the average writer/marketer enhance their content for SERPs.

9. BuzzSumo

“Analyze what content performs best for any topic or competitor”: That’s the tagline for this content marketing tool which is used by everyone from the biggest brands out there today to SMB marketers. The paid version of this will take you into a deep dark rabbit hole of content goodness – be for-warned!

10. ahrefs

If you’re looking for a comprehensive keyword/SEO tool that can help you elevate your search ranking over time, ahrefs is an ideal platform to use. The UI is a bit complex if you’re a novice marketer, but it offers a wealth of data for those looking for a better content performance.

Social Media Tools

11. Buffer

Scheduling your content across all of your (or your company’s or client’s) social media channels is a cinch with Buffer. Simply connect those accounts to the platform, and the solution makes it simple to automate social shares for the days, weeks, and months ahead. This is what we use.

12. Hootsuite

Hootsuite essentially has the same offerings as the former, with the only major difference being the user interface. Try out both tools (which both offer free and paid plans) to see which you feel more comfortable using. Both are fairly intuitive to use, so you can’t go wrong.

13. Edgar

Edgar differs slightly from the two aforementioned social media tools in that it allows you to create a library of content from which you can categorize and schedule over the long run through weekly and monthly schedules.

14. Plann That

This is what we use here at Gigging for Gold. You can visually plan out your Instagram grid and then magically it can be scheduled to Facebook, and LinkedIn. We like it because you can seamlessly pull from Dropbox, Google Drive, Canva, and free photo sites – making it all super easy and beautiful!

15. Mention

Tracking all of your social media activity can be troublesome, especially if you use multiple platforms to post content on Facebook, Twitter, and the like. With Mention, you can analyze your social performance and those of competitors, influencers, and related industry brands.

Design Tools

16. Unsplash

You’ll have no trouble finding stock photo sites that offer free/royalty-free images, but Unsplash is clearly the cream of the crop. Even the most vague of search terms can bring up numerous stock photo options to use in your content.

17. Canva

Even if you don’t have a design bone in your body, chances are you could figure out how to craft an amazing-looking social media banner image, infographic, or oher design in Canva (and in just a matter of minutes). Consider this the ultimate beginner’s design tool.
Example: I made all of our blog post featured images, see below, on this site in Canva! I use the business paid version now, but used the free version for years!

18. Adobe Spark

There are several useful tools in the Adobe Creative Suite … but also a lot of expensive tools. Spark, however, is one of the rare affordable (see: free!) content marketing tools you can leverage to generate attractive graphics and images to bolster your online presence.

19. Nimbus Capture

Screenshotting to get imagery for blog posts is something countless content creators do. Nimbus offers one of the premier screenshot-capture tools on the market, as it allows you to screenshot in different manners (e.g., from the top of a page to the bottom).

20. Over

Want to be able to create images to accompany written content without having to pay for Photoshop? Over is for you. While the tool costs a few bucks per month on the paid version, it offers a wealth of easy-to-use editing options for free too!




I started my own entrepreneurial career in 2012 scaling up from $0 a year to over $100,000 each and every year. I firmly and wholeheartedly believe there are ways for all of us self-employed entrepreneurs to reach six-figures and beyond and I'm unapologetically here to show you how I do it so you can make your next best move. Let's go.

foUNDER of gigging for gold
i like my coffee black

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